ARTICLES

Better Writing for Business

Want To Increase Your Profits? Use Words to Build Systems

Written by Kristin on October 3, 2023

Have you ever wondered how people can run a webinar once a week, or show up as a guest on a podcast episode and get a huge influx of new people wanting to work with them? Well, what you don’t see is the time, money, and energy it took them to create systems that support …

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Here’s 2 Reasons Why Your Copy Should Sound Like You

Written by Kristin on September 26, 2023

It’s time to uncover the secrets successful copywriters use to write words that actually convert. First, let’s define what voice is, because it will help us understand what copy sounding like someone means. A business’s voice is the way it communicates, what kinds of words it uses, what kinds of words it doesn’t use. It …

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Consistency Versus Visibility in Business Writing: Why You Need Both

Written by Kristin on September 19, 2023

Have you ever wondered how your favorite business influencers show up so consistently? Do you wonder if that consistency leads to big visibility for them? In this article we’re going to talk about consistency versus visibility. If you can only have one, which one should you choose? Or is this all a trick so that …

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4 Questions That Prove You Are Amazing, Capable, And Deserve to Get Paid

Written by Kristin on September 12, 2023

Have you ever needed a reminder to help you believe that the expert advice and professional services you provide are worth people’s time and money? Prepare to be convinced. In this blog post I’m going to remind you of all you’ve walked through to get to where you are, and help you to believe that. …

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Why Your Messaging Breakdown Is Secretly Preventing You From Getting Hired

Written by Kristin on September 5, 2023

Confused people don’t purchase! This one, universal truth should be at the foundation of any business messaging/writing. A mistake that a lot of professionals make, though, is thinking that by creating some kind of messaging document or overall unique selling proposition/vehicle (called USP or USV), they will be extremely limited and cornered into a tiny …

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Can Going Viral Really Help My Business Grow?

Written by Kristin on August 29, 2023

This is going to be a content-centered post because even though I don’t write content for my clients, I know that this is a big question a lot of my clients have. And because business writing can mean different things to different people, I want to address this question: Can going viral really help my …

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Does StoryBrand Live Up To the Hype? Find Out Now

Written by Kristin on August 22, 2023

As a story-obsessed marketing expert, I give the impression to people that I’m super excited about StoryBrand. But one of the things I’ve noticed over the last month was that a lot of the people who need my help have already worked with StoryBrand and been left unsatisfied. With that in mind, I decided to …

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Can Having My Own Book Actually Make Me More Money? Find Out With 3 Simple Questions

Written by Kristin on August 15, 2023

There is a lot of hype around having your own book, and over the last 10 years, I’ve seen a lot of people make promises about how having a book can get you a crapton of money. I have yet to see most of those people deliver on that promise. But the truth is, not …

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Ever Wanted To Grow Your Business By Writing A Book? Now You Can

Written by Kristin on August 8, 2023

This question has the potential to open Pandora’s box because the way it gets answered depends on so many things, including the person doing the answering. With that in mind, I’d love to give you a bit of background about the kind of answer I’m going to provide based on my 15 years of industry …

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Why Is Ghostwriting So Expensive? The Unspoken Truth

Written by Kristin on August 1, 2023

In my last post, I explained what ghostwriting is, how I got sucked into the ghostwriting world, and when I fell in love with it. Today we’re going to talk about something that a lot of people are curious about: ghostwriting pricing. So, why is ghostwriting so expensive? First, let’s talk about what prices qualify …

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How I Learned What Ghostwriting Is: Uncover The Truth Today

Written by Kristin on July 25, 2023

Ghostwriting happens when someone hires a professional writer not just to write something for them, but to write it in their specific voice. If I’m being honest, ghostwriting snuck up on me. It was never something I had planned to do. Why? Because I didn’t think it would be something I enjoyed. I had a …

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Uncover The Truth About Copywriting and Content Writing

Written by Kristin on July 18, 2023

If you don’t already know what the difference between copywriting and content writing is, I’m about to save you so, so, so much money. Copywriting and Content Writing Did you know that people who write content for you will call themselves copywriters, but creating content is actually a totally different skill? Copywriters are writing words …

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