ARTICLES
Better Writing for Business
Copywriting
Written by Kristin on October 10, 2023
One thing you should know about me is that besides this blog, I also have a successful podcast full of valuable information about business, and very often, about business writing. I have guests who are experts in the field and whose insights are so informative that it’s like a small-scale business school. Along with my […]
Written by Kristin on September 26, 2023
It’s time to uncover the secrets successful copywriters use to write words that actually convert. First, let’s define what voice is, because it will help us understand what copy sounding like someone means. A business’s voice is the way it communicates, what kinds of words it uses, what kinds of words it doesn’t use. It […]
Written by Kristin on July 18, 2023
If you don’t already know what the difference between copywriting and content writing is, I’m about to save you so, so, so much money. Copywriting and Content Writing Did you know that people who write content for you will call themselves copywriters, but creating content is actually a totally different skill? Copywriters are writing words […]
Written by Kristin on May 30, 2023
Writing a post on social media that asks for a copywriter to contact you is not the best way to find someone qualified. Good copywriters are too busy writing to troll social for posts about work. Usually, if you try to find someone that way, you’ll end up with someone really new, or someone who […]
Written by Kristin on May 10, 2023
If you’ve ever wondered why good copywriting is so powerful, today we’re going behind the curtain. It’s time to learn how copywriting works. Strategic copywriting uses proven sales psychology to move the audience through a journey that leads to two choices: purchasing or passing. Have you ever seen a sales page or sales letter? They’re […]
Written by Kristin on January 17, 2023
Communication is vital, especially for businesses. Without clients or customers, businesses cannot function and will die. I’m not trying to bring the drama here. This is the simple truth. So, how should a business communicate? That’s a great question considering there are so many different forms of communication. While a lot of people these days […]
Written by Kristin Spencer on December 28, 2022
You have the skill. Your passion is real. All of your systems are in place. But how do you actually talk about your business? If you’ve been wondering “How should I talk about my business?” this post is for you. Because knowing what to say is actually an expert skill that most business owners aren’t […]
Written by Kristin on December 15, 2022
What is business messaging? There are complicated answers like this one that talks about messaging apps and services. But that isn't what copywriters and marketers mean when they say "business messaging." There are 2 big changes you need to make to your business messaging right now. But before we get into that, we should probably […]