Make Your Message Remarkable: A Curious Business Strategy
Know Which Words to Use to Get Paid What You're Worth?
DISCOVER THE ANSWERS IN OUR COMPLIMENTARY 20-MINUTE AUDIO MASTERCLASS
We're Different, and We Can Prove It
If you’ve spent thousands of dollars on totally underwhelming results, we understand. Honestly, a lot of the clients we’ve helped create clear and confident messaging and copy came to us after having a less-than-awesome experience with one of those big marketing or copywriting firms who cared more about their bottom lines than they did about getting their clients success.
While making money keeps our doors open and allows us to hire more team members, it’s not our ultimate goal. We want to help you get real results with customized messaging, touchstone principles, and offers that are suited to you and your team. Because we are a smaller firm, our operation costs are also lower and that means you don’t have any of those expenses passed on to you.
Also, If you want to know why some people hesitate to work with you even when you tell them exactly what you can do to help them, you can check out Kristin’s Masterclass below. This course will help you identify and communicate your high-value skill (the one people are happy to pay for).
To see what one of our clients experienced when he hired us after he had worked with one of those giant, expensive firms, check out how Jahmaal Marshall, CEO of Listen Then Speak, LLC. felt after our time helping his organization with their business strategy.
Listen Then Speak, LLC.
A Case Study In Trusting the Smaller Firm to Fix What the Big Firm Got All Wrong
When Jahmaal first worked with Literary Symmetry, he was nervous. He had previously hired a large well-known firm to create messaging for him in the past.
The process he has gone through then turned out to be stressful, and, in the end, he didn’t feel like the messaging he had paid them for adequately communicated who was and what he did professionally. After just a few minutes with me, though, I could see him visibly relax. And, after our work he smiled and nodded in disbelief as he said, “That was actually fun!”
This is what Jahmaal had to say about his results:
“Kristin helped me to see the gaps in my business while connecting to my super power in a manner that helps me best serve my clients while developing systems to scale my business to save time. Before we worked together, I was feeling exhausted, rushed, and confused. Now I feel both relieved and enlightened. Hire Kristin immediately, not only do you get clarity on your systems and processes. Any small or large business needs a business model that works and one that's backed by buyer psychology. Kristin's understanding of human behavior gives her industry insight that will next-level your business. Don't delay and enroll her [services] as soon as possible. Save yourself both time and money.”
The best part is, when Jahmaal had us create an editable proposal sheet using the messaging we provided him, he was able to get a corporate contract just a few weeks later that gave him a return on investment that covered more than what he invested to have us complete his report and supportive text. And now, Jahmaal says he is using his offer bank as a road map to scale his business.
Are You a Business Leader Who's Tired of Trusting Traditional Methods That Don't Get the Results Your Purchasers Are Looking For?
You're in good company! If you're unsatisfied with the status quo because you know your industry can do better, you're a contrarian and an innovator. Welcome to the club. We have cookies.
Personal Brand Building (Your Legacy)
We know exactly how to help you position yourself as an expert to build your personal brand. How? With our Holistic Business Path. Plus, if you're looking for that next level of growth, we can work with you to create a high-ticket offer that we incorporate into a ghostwritten book that will make you the authority on your favorite topic in an industry that truly needs your wisdom and advice.
Corporate Teams (Your Leadership Story)
Are you looking for a way for your team to communicate better while your organization's impact and income skyrocket? Our modified Holistic Business Path and Communication Reset programs will help your team harness their professionals skills wile increasing your revenue. Plus, we'll teach you how to communicate with the purchasers who need your help most using our positive psychographic approach. Because the world is changing and values have become queen.
How It Started
In 2019, Kristin Spencer was transitioning from doing humanitarian work in Athens, Greece to living near Pittsburgh, Pennsylvania. Her family had just experienced the shock of losing her father-in-law to a skiing accident, and she felt like when her kids were home, she wanted to be home with them. All three of them were having different difficulties that resulted from the extreme losses of both their beloved Pappou and the only home they had known, Athens. After applying for jobs that wanted her to work until 7:00 pm every day, she decided to start her own business and Literary Symmetry was born.
While it started as a fiction editing co-op, the mission to use well-balanced words to help Literary Symmetry’s clients has remained the same since their pivot in 2020 to assist organizations with communication-powered business strategy through messaging, copywriting, offer creation, and nonfiction business ghostwriting.
Kristin
Spencer
Hybrid Communication Contrarian
Benefit From Our Proven Methods and Services to Take Your Innovative, Contrarian, and Industry-Disruptive Organization to the Next Level
Why do we love working with industry-disruptors, contrarians, and innovators when it comes to helping them with our communication-powered business strategy? The answer is simple: We’re contrary ourselves. Because we care about what works for our clients, we don’t use traditional methods when it comes to marketing, messaging, or offer creation. And we definitely don’t use the standard model when it comes to our business nonfiction ghostwriting firm. What do we mean? Check out the four truths below and how they shape the way we show up to serve you and your organization.
3 Hard Truths Most Other Messaging & Offer Creation Firms Won’t Tell You
- Telling an Amazing Story Isn’t Enough!
People often ask us what we think about StoryBrand and companies like it. Here’s what we can say without any doubt. Having even the most amazing story isn’t enough unless your story mimics your unique purchaser’s emotions and points directly to an offer that helps them work through those emotions. Period.
We’ve talked to hundreds of business owners and professional experts about their experiences with amazing stories that aren’t connected to an offer. Everyone said the same thing: The end result wasn’t an increase in clients or work.
- If You Have an Amazing Offer That Irritates or Terrifies You, Telling People About it Will Feel Horrible (This Is Also True for Teams)
So many firms are out there saying, “This approach worked for so-and-so meaning it will work for you.” But it probably won’t. Why? Each business has unique values, touchstone principles, and preferences. If you don’t have customized offers to emphasize those preferences, your team is going to be nervous. Nervous owners and teams are awful at selling even the best offers.
While we’re not advocating that everyone on your team should be comfortable all the time (being uncomfortable is one of the most effective catalysts of both personal and professional growth), we are saying that if your offer freaks out your team, they aren’t going to want to sell or deliver it. Period.
- No Matter How Long You and Your Team Have Been Doing Something, or How Good You Are At It, If the Market Doesn’t Justify Your Prices, Most Won’t Choose Your Business
When we have calls with our clients, one of the first things we discuss is pricing. Our firm started as a nonfiction editing co-op. It sounds great, right? Well, it wasn’t. The truth was, we were super restricted when it came to our pricing because the market for fiction editing is considered not-super-valuable. The most a typical copyeditor can charge is around $2,000 for a 50,000 word manuscript. A manuscript that size will take around 6 weeks’ worth of work. Is getting paid $2,000 for six week’s worth of work the most appealing offer in our present economy? No.
So, what did we do? Did we decide to try charging $7,000 for copyediting so our editors could afford to both pay their rent and purchase groceries? No. That wouldn’t have worked because the market would not justify that expense. Are there exceptions? Sure, but we weren’t probably ever going to be that kind of exception. And assuming we would be was not a good business strategy. That’s why we pivoted.
Will someone pay $10,000 for 2 week’s worth of messaging, offer creation, and copywriting? Yes! Why? Because it is likely they will make an ROI on that quickly and then be able to 10X that investment over the next 12 months using the deliverables.
When you work with us, we’re honest about what your market can bear, and we help you deliver highly-valued offers based on that combined with your organizational preferences (so that you and your team can sell without feeling terrified).
One Hard Truth That Other Ghostwriting Firms Won’t Tell You
- Without Messaging Development and Offer Creation, You Will Most Likely Not Get an ROI on a Ghostwriting Project
You might be curious about why we also offer ghostwriting. Well, our founder, big boss lady and lead writer, Kristin N. Spencer, has worked behind the scenes of one of the biggest ghostwriting firms ever (hint: it’s listed on her LinkedIn profile under experience). And she knows that book sales alone are not ever going to give you a return on your investment for ghostwriting. It’s too expensive of a skill to borrow.
So, she created the offer-first method where we create a customized high-ticket offer (usually starting around $25,000) that we will incorporate into your book so that when use your book as a strategic tool—from the stage or on a podcast—you have a way to make your money back from working with us.
No other firm does that, and their results are meh to say the least.
Messaging, offer creation, and holistic business goals should be directly related to business nonfiction ghostwriting. Without those things, paying for ghostwriting is like literally lighting your money on fire. That’s not what we want for you. It bums us out.
Our Proven Way of Shaking Up the Messaging and Offer Creation Industry
Because we want to make sure to show up in our greatest skills and professional superpowers, we have two amazing offers so we can stay hyper focused.
The Holistic Business Path
Through about 4 hours of interviews using our customized questionnaires, we gather the information we need to create the following documents:
- Messaging Breakdown
Get all of the information you need, including objection busters, unique purchaser psychographics, and strategic stories all in one place. This document will keep everyone in your organization on the same page, whether they’ve been there for years or are just joining the team.
- Offer Bank
We will develop three offers you can implement as you grow and scale based on market-compatible pricing and your delivery preferences. Everything is customized to your organization.
- Web Copy
In order to maintain consistency, we will rewrite the web copy for your organization based on your new messaging breakdown and offer bank. Included pages are the home page, the about page, the contact page, and the frequently asked questions.
- Discovery Questions
Based on everything we’ve decided for your organization's messaging and offers, we will provide your sales team with customized discovery questions and a swipe file that will allow them to create their own individualized strategic story for better connection and higher sell-through rates.
- Action Guide
This checklist will give your team immediate action items they can take using your messaging breakdown and offer bank.
Once we create consistent messaging for you through documents and copywriting, our services can be retained monthly depending on your needs. We often work via word count and our retainer prices start at $2,000 per month.
Learn more here:
Have You Already Trusted Your Messaging or Marketing to a Firm Who Charged You Thousands of Dollars and Made You Do Most of the Work Without Them?
The
Next
Step
Nonfiction Business Ghostwriting
If you are looking to transition from corporate to building a personal professional legacy, we work with you to create a high-ticket offer that we incorporate into a ghostwritten book that will make you the authority on your favorite topic in an industry that truly needs your wisdom and advice.
Offer-First Method
We will go through and create a customized high-ticket offer and simple messaging to help you set goals for your book as a strategic business tool.
Expertly Crafted Ghostwriting
We will base all your ghostwritten content on guided interviews and construction that is created using frameworks we reverse engineered by studying works by bestselling authors like Malcom Gladwell and James Clear.
Book Creation
With our expert team of experienced formatting and design professionals, we will edit and format your book to exceed industry standards in your genre.
Discover the method to our madness:
–Ashley Sutterfield, I help packaged food entrepreneurs understand their production options for profitable growth.
Sage Food Experts
Kristin has completely transformed my business. Kristin gave my brand a voice through copywriting that actually resonated with me and in turn resonates with my clients and audience. In just 6 months my business has grown to 3x the revenue because of the copy Kristin has written. She understands my values and portrays that into my brand in an intuitive and powerful way.
Working with Kristin is like being with a friend who want the absolute best for your business. I love sitting down to brainstorm with Kristin and then stand in awe at the copy that comes to life.
And Kristin's ghostwriting skills are incredible! I work in a unique space that was new to her, but she immediately got it and I know that when I record a video she is going to take all the good and juicy parts and put them in my voice.
Kristin makes my life easier and I trust her implicitly. To put it simply, she is an integral part of my business and I cannot recommend working with Kristin enough.
Kristin Spencer has one of the quickest minds when it comes to executing high-level copywriting skills and strategies. She's deeply creative and intuitive, and her writing style is clear, compelling, and convincing. As a copywriter, she gets what triggers sales and helps her clients grow. As a ghostwriter, she weaves storytelling with education in a way that keeps readers turning page after page. I highly recommend her services.
–Christa Nichols, Copywriting Expert & Coach,
Christa Nichols Copy
–Rob S., Author & CEO,
Rob’s School of Music
Kristin collaborated with me on a project documenting my life’s journey as a musician. She was encouraging, professional, punctual, and a pleasure to work with. She captured my tone and voice and helped me create an incredible book. She also did a fantastic job with the layout of my book and getting everything set up on Amazon. Recently I hired her to do a custom messaging report for my business and help with some web copy. I would recommend her to any and everyone!
Kristin managed to sum up more within a half hour call than I've been able to do in years on my own. Sometimes, you just really need a professional to listen, take your words, and spin them into everything they were meant to be. I'm so grateful to have a folder of my business stories that I can go back to again and again!
–Cait Donovan, Burnout Expert, Author & Coach,
I work with organizations to reduce burnout so they can keep top talent.
–Neela, Start Up Strategist,
Toxic to Terrific
After an intense search for a ghostwriter our group of companies hired Kristin to complete a book project for us. What we noted during the interview process was an intense passion for writing with an intent to do an outstanding job. Well, this is exactly what we got and then some. Kristin does not robotically write what you tell her.
She questions the content. She makes the chaos make sense. She is a ghostwriter but she has completely owned and transformed our project thus far. It is not a paycheck for her. It is a true passion. She willingly imparts her knowledge of best practices and has provided invaluable feedback in areas we didn't even know existed. A book launch is a big project for an organized cross functional team and even more so for a small team like ours. Kristin has made this process that much easier.
It is without hesitation that I recommend her for all your book launch and writing needs.
Where do I begin? Kristin went above and beyond the scope of the work to deliver the product that would not only position my business in the right direction but set my brand up for long-term success. She took the time to conduct a thorough analysis of what my business needed to build my social media presence, and awareness and how to land/convert future clients through developing easy, attractive, and memorable content. Additionally, she served as an amazing editor of my recent book as well, which has transformed thousands of lives already. Consider yourself blessed to work for such an expert of her caliber. I am so appreciative of the outcome I received and look forward to working with her on future projects.
–Kenyatta Young, Executive, Author, & Coach,
Pencil Skirt Project | Facebook
