If you’ve ever wondered why good copywriting is so powerful, today we’re going behind the curtain. It’s time to learn how copywriting works.

Strategic copywriting uses proven sales psychology to move the audience through a journey that leads to two choices: purchasing or passing.

Have you ever seen a sales page or sales letter? They’re long. Why? Because to do their job well, they need to take you through the 5 Gs in order. So, what are the 5 Gs, and what do they mean inside your business?

How Copywriting Works | The 5 Gs

Grab, you want to grab their attention. We do this by creating a headline that addresses their pain or introduces the pleasure they can get from your solution.

Glue, you want to connect with them by helping them understand that you know how they’re feeling. Use a short story or anecdote that lets them relate to you and bond you together, like glue.

Give, now that you have their attention and you’ve provided a way for them to connect to you through story, it’s time to tell them what your solution is. This does not mean you tell them how your offer works. Be straightforward and let them know that there is a solution and what it’s called.

Get, building on the other steps, you are going to help them understand the results or benefits they will get from working with you. Do not explain how your method works, just the end results they’ll get from using your specific method.

Grow, help them understand that you’re in this for the long haul by showing up and helping them grow. Make sure you deliver things on time after they purchase and that they can easily get the results you said they could get. Even after they’ve gotten the results from going through your program, you want to be available to them for whatever the next step is.

Are you ready to learn more about how Literary Symmetry can help you communicate clearly with confidence to grow and scale your business? Awesome! Head here for two amazing, complimentary resources.